GM aims to make Cadillac lead EV brand

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Cadillac's new electric auto announcement follows the brand's push to advance automobiles.

DETROIT - Cadillac furthered its recent product blitz today with the reveal of the brand's first EV. Overall, Cadillac will introduce new models at the rate of roughly one every six months through 2021. On Friday, GM announced plans to turn Cadillac into its lead electric vehicle brand in a bid to compete against Tesla as well as a host of other automakers bringing EVs onto the market.

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"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility", explains Cadillac president Steve Carlisle.

The output of battery systems will be adjusted according to vehicle and market demand.

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The EV platform can accommodate a variety of battery sizes, and can be configured to for front-, rear-, or all-wheel drive setups. Audi's e-tron SUV is accepting orders, Mercedes is planning to have an all electric luxury sport utility vehicle by the end of the decade and the Jaguar i-Pace is available for sale now. As with Tesla, the high-end vehicle is created to allow GM to spread the costs of converting to electric drivetrains over more expensive models that can absorb the cost, after federal tax credits for the auto giant's plug-in cars run out. Whether the next electric Cadillac will be an SUV or a sedan is not yet known. Tesla's Model 3 is the cheapest in its lineup and has proven to be popular across the globe, but Volkswagon is planning to launch an EV at half the price that could shake the boat.

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