Anger over the ads was also widely felt in the Chinese Twitter-like platform Weibo, with celebrities such as "Memoirs of a Geisha" movie star Zhang Ziyi, posting critical comments about the brand, according to Reuters.
The clips show a Chinese model in a red, sequined D&G dress struggling to eat Italian dishes like spaghetti and cannoli pastry with a pair of chopsticks.
Later, screenshots that circulated of co-founder Stefano Gabbana's private message box on Instagram worsened the drama: the designer described China using poop emojis and said that the videos were posted "by my will".
An airport duty fee shop in the southern Chinese city of Haikou said on Weibo it had removed all Dolce & Gabbana products from its shelves.
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The fashion show by D&G all set to take place in Shanghai has been cancelled now as seen in the image above, the sign is being taken off.
The gaffe is not the first by Dolce & Gabbana in China, even as it pushes to increase its appeal there.
Chinese customers account for over a third of all luxury purchases, with younger buyers in particular attracted by branded goods and willing to splurge on shopping trips overseas, or increasingly, within China. It came under fire on social media past year for another series of ads showing the grungy side of Chinese life.
Dolce told The Associated Press in an email interview before the controversy erupted that the designers had planned an "homage to China, to celebrate the country, and at the same time, to tell our story and love for fashion". Luxury retailer Lane Crawford said it would remove the brand from its online websites and stores in China and Hong Kong after customers returned the fashion label's products. The two companies did not respond to requests for comment. A male voiceover asks: "Is it too big for you?"
Local celebrities have called for a boycott of the brand. The German carmaker apologized for "hurting the feelings" of the people of China for quoting the Dalai Lama on Instagram. After facing criticism on social media the company removed the video and later claimed that the Instagram page was actually hacked.
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The brand said they have "nothing but respect for China and the people of China", and that they were investigating the events.
Many Chinese modelling agencies, as well as models who were scheduled to walk the show, also said they would not be attending the event after the incident.
Stefano Gabanna allegedly called the Chinese "ignorant" and said they were a "dirty smelling mafia." on DM's on Insta.
The uproar against the brand continued on Thursday, with many groups calling for a boycott of the brand. Chinese pop idol Karry Wang and actress Dilireba, both Asia-Pacific brand ambassadors, have informed the company that they will terminate all cooperation.
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