IPhone XR: Apple unveils iPhone XR starting at £749

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From the intriguing new design of the Apple Watch Series 4 to Apple's 2018 iPhone lineup, Apple today set the table for what may very well be the company's most lucrative holiday quarter in history.

If it's specs on the iPhone XS and Phone XSMax you're after, here's what you need to know. There are new software camera tricks, too, such as the ability to adjust the blur in bokeh shots after the shot has been captured, and "smart HDR" that uses the A12 chipset to identify shadows during photography in real time to enhance dynamic range.

"iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone", said Apple's senior VP of Worldwide marketing, Philip Schiller.

I got my hands on all three briefly, and while the XR should sell the most due to its lower price tag (US$749) and happy-medium screen size of 6.1 inches, I personally am most excited about the XS Max. Colours: Silver aluminium with white sport band, gold aluminium with pink sand sport band, space grey aluminium with black sport band, silver aluminium with seashell sport loop, gold aluminium with pink sand sport loop and space grey aluminium with black sport loop.

Apple's polished iPhone line-up comes with tools to help users dial back their smartphone obsessions, amid growing concerns over "addiction" and harmful effects on children.

Apple Watch Series 4 might bear 384 × 480 pixels display
It added new watch faces will be available exclusively for the new product that take advantage of its greater screen real-estate. The screenshots below that were done on an Apple Watch simulator show just how much difference the extra pixels will make.

In case you missed, Apple announced three new iPhone models on Wednesday.

The phones come with a 12-megapixel dual camera, and a 7-megapixel front-facing camera, and can last up to 30 minutes in water up to two meters deep.

Moving to the camera, both the iPhones will have two 12-MP cameras one of which will be a telephoto lens and the other will be a wide-angle lens. The app uses the phone's video camera to track each shot and record "makes" and "misses".

Apple launched the iPhone X a year ago, and for the first time in more than a decade sales did not go as well as analysts had anticipated.

The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip. The prices are relatively lesser than iPhone XS and iPhone XS which are available at starting price of Rs 99,900 and Rs 1,09,900.

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However, in order to keep a strong foothold in the premium segment and increase the accessibility, they have toned down the XS to shape it in the form of iPhone XR.

Apple's pricing of its new iPhone XS Max has been defended despite plans to charge up to £1,449 for some models of the new device.

Apple also announced the iPhone XR during the presentation. The phones will be available for pre-order and shipped this month.

The Series 4 features the largest display compared to any Apple Watch.

Making health a big selling point of the Apple Watch, Apple said the new Apple Watch Series 4 will not only be able to screen your heart rate, but will call for help if you fall.

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