How to gatecrash the Amazon Prime Day sale

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It's that time of the year again when ecommerce majors are fighting it out with massive sales scampering to capture more customers, garner more sales and in the process, more market share. Amazon will be running six big flash sales through the day.

Amazon's Prime Day starts July 16 at 3 p.m. and runs for 36 hours this year, the fourth year for the much-hyped event.

Prime Day, created by 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays.

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Big box retailers like Walmart, Target and Best Buy will be hitching their wagon to Amazon's Prime Day star with deals of their own over the course of the next few days.

Some commentators are dubbing the defensive sales as "Anti-Prime Day".

Amazon's Fire TV will also get discounts during this sale. Prime is Amazon's annual subscription service priced at Rs 999 per year. If in case you want to change your plan from monthly to annual, or annual to monthly you can do so here. It connects to your TV using via the HDMI port and lets you stream movies and TV shows from services such as Hotstar, Netfix and Amazon Prime Video. Amazon also claims to be bringing over 200 new products from various brands on Prime Day. After all, while numerous deals will be great prices on mega products, some of them are great prices on slightly obscure products you may never have heard of. You get two TCL TVs for the price of one. Intel will be introducing its 8th Gen gaming laptops, Nestle is set to launch Nesplus - its new brand of multigrain breakfast cereals, Marks and Spencer is coming up with its fresh range of garments and Bosch will launch power drills, microwave ovens, and other electronic products.

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MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be a part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

One big differentiator this year from Amazon is its VR experience.

For example, customers can see a dress modelled in 3-dimension, open a microwave placed on the kitchen countertop to look inside, and more.

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Making Prime Day last even longer "ratchets up the pressure on all of retail" to roll out heavy promotions "in hopes of attracting shoppers and dollars", said Charlie O'Shea, lead retail analyst at Moody's. Home and Furniture, Beauty and Fitness are some of the other categories that will witness price drop. Moreover, interested buyers can also avail "No Cost EMI" scheme from Bajaj Finserv on a host of products with the EMI limit up to 12 months.